Goal Strategist.
Athletes, Boards, and CEOs work with Adam to achieve difficult and audacious goals. Download The Heartbeat Adam's signature framework for building a culture of accountability and spotting the people who get things done.
Trusted By
“Before engaging Adam, we were stuck and spinning. His approach allowed us to create a transformational opportunity for the company."
— Brian Solano, CEO and Board Member
"What sets Adam apart is his skill in sparking creativity, leading to fresh ideas and solutions that I hadn't considered before."
— Andreas Deptolla, Chief Technology Officer at Atari
About
Have Fun. Try Hard. Do Big Things.
Adam is a former professional rock climber who summited some of the world's most dangerous mountains and managed to stay alive.
He led two growth efforts that ended in successful acquisitions, and studied 298 of the world's most difficult goals to figure out why some succeed and most don't.
While most do research like this to become a speaker and author. Adam did the research to get better at achieving difficult goals.
Now the world's most ambitious CEOs, boards, and athletes wrok with Adam to apply his experience and research to their goals.
For Adam, life is better when working toward a goal.
The Research
298 of the world’s most audacious goals. Most failed. A few succeeded.
What did the successful do differently? From that study emerged three profoundly simple questions I use to prepare teams for difficult goals.
1.
Is the goal based on understating or is it a wishful hairy audacious guess (WHAG)?
2.
What are the key objective and what do you not yet know?
3.
Do you have a culture that rise to the goal or shrinks them them to fit?
“Adam subscribes to the philosophy that you pick a big goal and structure your life to make it happen. At this, Stack is relentless.”
— Chris Weidner, Sports Commentator and Journalist
The Climbs
I'm no longer at the peak of the climbing world — it's not an old man's game. I wish it was, but it's not. So it goes. I still use climbing as a laboratory for testing new goal frameworks because nothing clarifies your thinking like exposure.
The Grand Teton Traverse, Jackson Hole, Wyoming, 17 hours — Partner: Tommy Caldwell
Cirque of the Towers, Wind River, Wyoming, 16 hours — Partner: Tim Kemple 
El Capitan and Half Dome, Yosemite, California 20 hours — Partner: Tommy Caldwell
Special Thanks
Everyone working on big goal needs a friend who sets a high bar to shoot for.
Special thanks to Jim Collins, my climbing partner and author of Good to Great. When lost in my mountain of research, his choice words and questions helped me see clearly.