The Future Is Made.
Jump the gap between your organization's current ability and its full potential.
Clients
“Before engaging Adam, we were stuck and spinning. His approach allowed us to create a transformational opportunity for the company."
— Brian Solano, CEO and Board Member
"What sets Adam apart is his skill in sparking creativity, leading to fresh ideas and solutions that I hadn't considered before."
— Andreas Deptolla, Chief Technology Officer at Atari
About
Have Fun. Try Hard. Do Big Things.
Adam is a former professional rock climber who summited some of the world's most dangerous mountains and managed to stay alive.
He became a general contractor at 19, led two growth efforts that ended in successful acquisitions, and studied 298 of the world's most difficult goals to figure out why some succeed and most don't.
He did the research to get better at achieving difficult goals. Now the world's most ambitious CEOs, boards, and athletes engage Adam to apply his experience and research to their difficult goals.
For Adam, life is better when working toward a goal.
Goal Research
Adam has spent seven years studying 298 of the world's most audacious goals to uncover why some succeed and most don't. The research includes interviews with leaders like Alan Mulally, the CEO who turned around Ford. What he found explains why yours probably won't work —and what you can do about it.
Goal Strategy
Learn how to pick the right goal, choose the right people, and overcome the problems that kill most BHAGs.
The Heartbeat
Build a culture that rejects the tyranny of shrinking goals to fit and instead rises to the goal together.
“Adam subscribes to the philosophy that you pick a big goal and structure your life to make it happen. At this, Stack is relentless.”
— Chris Weidner, Sports Commentator and Journalist
The Climbs
I'm no longer at the peak of the climbing world — it's not an old man's game. I wish it was, but it's not. So it goes. I still use climbing as a laboratory for testing new goal frameworks because nothing clarifies your thinking like exposure.
The Grand Teton Traverse, Jackson Hole, Wyoming, 17 hours — Partner: Tommy Caldwell
Cirque of the Towers, Wind River, Wyoming, 16 hours — Partner: Tim Kemple 
El Capitan and Half Dome, Yosemite, California 20 hours — Partner: Tommy Caldwell
Special Thanks
Everyone working on big goal needs a friend who sets a high bar to shoot for.
Special thanks to Jim Collins, my climbing partner and author of Good to Great. When lost in my mountain of research, his choice words and questions helped me see clearly.